This festive season, we wanted to treat our subscribers to something a little bit different. The Taco Jesus sauce company was founded by Jeff Crupper and his partner Scott Benedettini.
Jeff initially began Taco Jesus as a marketing/branding side project focusing on T-shirts and accessories. Jeff explains “Taco Jesus was originally created as part of a marketing design project in 2007 sponsored by The Clink Room and though Taco Jesus was ultimately not selected as a winner the name gained a cult following based on a combination of kitsch and witticism”
Eventually Jeff's friends including Scott convinced him that he was onto something and they began to explore possibilities to bring the brand to life in a meaningful way. Originally the brand focused on t-shirts and accessories through an online shop, but soon Jeff and Scott who both have backgrounds in the restaurant trade set their sights on creating hot sauces that embodied the personality of their brand.
These efforts paid off handsomely. Jeff comments “our first big break came with winning a second place marketing award in the World Hot Sauce Awards this past summer and we have experienced exponential growth since that time. We have been readily accepted by the hot sauce community as a brand and look forward to continued success. With a little less than a year under our belt we have experienced much more success than we could have initially hoped for”.
Jeff recommends Taco Jesus Chipotle in Chili, or on a Southwestern Style Burger - beef patty, cheddar cheese, fixins’, and top it with TJ Chipotle. Smokey Jalapeño Heaven, with some nice heat!